Global Accessibility Awareness Day animation inspires action

  • Thursday 19th May is Global Accessibility Awareness Day (GAAD)
  • Fix the Web’s animated introduction to digital accessibility has been viewed 11,500 times
  • Video inspires action by Premier League and others to improve digital accessibility
  • Fix the Web are live-testing their new website for reporting digital accessibility issues
  • In the UK alone at least 11 million people - over 15% of population - has some form of impairment, but “most Web sites and Web software have accessibility barriers”.

Make Technology Work for Everyone: introducing digital accessibility[1] has been viewed 1,000 times a month since its release for GAAD[2] on May 21st last year. Containing 15 tips to help people make their websites, apps and software accessible to everyone, the four-minute animated explainer was produced through a collaboration between the steering group of Fix the Web[3], Citizens Online[4], the Digital Accessibility Centre (DAC)[5], Dig Inclusion[6] and Tinmouse Animation Studios[7]. The video has inspired improvements by the Premier League and new videos by the English Federation of Disability Sport and the Norwegian Authority for Universal Design of ICT.

Grant Broome from Dig Inclusion said: “We're so glad to see that the video has been seen by so many people and that it has provided such a useful reference for Digital Inclusion. We're also happy to say that we've started working with some great clients who watched the video and wanted to learn more. It's so heart-warming to discover that the video has reached such a wide audience, and that organisations have decided to take positive action because of it.”

Cathy Long from the Premier League said: “We loved the video and promptly contacted Dig Inclusion to see how they could help us. They've been great to work with and we're making a range of improvements to our digital offerings to fans and clubs as a result.” 

Malin Rygg - Head of Authority for Universal Design of ICT in Norway[8] which produced Ein introduksjon til universell utforming av IKT[9] said, “We were so inspired by the Fix the Web film, we decided to make a Norwegian version with 24 tips and a Norwegian voiceover. It already has over 1,000 views and we will be screening it in conferences and meetings.”

Gavin Evans from the Digital Accessibility Centre said: “The online world should be accessible to everyone – and the tips in the video we made with Fix the Web are a great start. 19 of our 23 staff have disabilities - so we’re thrilled to have been a part the project.”

The EFDS videoreaching more people through inclusive and accessible communications[10] has been viewed over 1,500 times. Sarah Marl from EFDS said: “EFDS aims to address the main communication barriers that many people experience in sport and physical activity, which also stop disabled people from accessing some opportunities. We are always looking for new ways to get our messages across. We produced a Guide to inclusive communications in 2014 and although it’s still our most popular download, we needed to make the information available to more audiences. A video on the key principles was the ideal solution. When Citizens online released their ‘Fix the Web’ animation, it inspired my thinking to create an animated film. It is fantastic to see how enthusiastic organisations are to make changes in their own communications plans.”

Tom Sanders from Tinmouse Animation, who worked with animator Michael Julings to create the video said: “We pushed the design boundaries and came up with a really unique style that would best showcase this important message. We’re so proud to have been a part of this film.”

Notes for editors:

[1] Watch the video at: Further information and resources on digital accessibility are available from the Citizens Online website.

[2] Global Accessibility Awareness Day is about getting “people talking, thinking and learning about digital (web, software, mobile, etc.) accessibility and users with different disabilities”.

[3] Fix the Web uses the power of the crowd to push for improvements in digital accessibility. The website provides a platform for disabled people to report sites which they find hard or impossible to use, and for volunteers to take these reports to website-owners with information to help get the accessibility problems fixed. Fix the Web will be re-launching their website on Global Accessibility Awareness Day 2016.

[4] Citizens Online is a national digital inclusion charity that believes participation in the digital world is a basic human right. It is their aim to ensure that the benefits of digital technologies can be enjoyed and shared by everybody, so that our society may become more inclusive and just.

[5] The Digital Accessibility Centre is an award winning not-for-profit Social Enterprise, providing “real life”, expert digital accessibility testing and consultancy services for organisations both nationally and internationally.

[6] Dig Inclusion work together with other industry experts to offer a range of services to businesses and organisations who believe that inclusion matters, too.

[7] Tinmouse Animation Studios is a 2D character and motion graphics led animation production company.

[8] The Norwegian Authority for Universal Design of ICT is the body which supervises the section of the Anti-Discrimination and Accessibility Act and the regulations that legislate universal design of information and communication technology (ICT) in Norway.

[9] The Norwegian Agency for Public Management and eGovernment (Difi) is responsible for monitoring §14 in the Anti-Discrimination and Accessibility Act and the regulations that legislate universal design of information and communication technology (ICT) in Norway.

[10] The EFDS video is available on YouTube: and Vimeo: More information: